Thrive is a digital platform conceived at the University of South Wales, built to help sports professionals gain the mental edge. We created the brand and app from the ground up, designing both around the personality of peak performance: always moving forward, always finding the extra inch. The identity is modern, clean and aspirational, with a distinctly Welsh pride running through it. The result is a platform that looks and feels like the mindset it builds, and it’s going from strength to strength.