Designing for one of the world’s great coffee brands comes with a clear responsibility: honour the brand, every time. Our work for Lavazza focused on the design and promotion of their commercial machines and B2B offering, producing beautifully crafted spreads that balance rich brand character with the detailed product information business buyers need. It’s a discipline of judgement, knowing when the brand leads and when the information does, and the result is B2B material that looks every bit as good as Lavazza’s consumer world.