The International Advertising Association is a truly global organisation, with chapters spanning the world. Our brief wasn’t a rebrand but an alignment: a considered tweak that brought every chapter under one consistent global identity. We developed a tight set of brand guidelines focused on grid, typography and colour, simple enough for any chapter, anywhere, to apply yet strong enough to be unmistakably IAA. The system now drives the promotion of global and national events alike, giving the association a level of brand consistency it had never previously had, without losing what made it recognisable.
