We worked with the British Small Animal Veterinary Association (BSAVA) on a wide-ranging programme of work aimed at increasing membership, improving user experience, bringing cohesion to their brand, and increasing attendance at their flagship events.
As part of our work to improve the user experience of their membership process, we analysed their user journey and simplified the registration and purchase funnel by connecting it to Salesforce and removing complexity from the front end of the website.
We also led on the CRM and email marketing element of their event promotion, utilising effective segmentation and content-led flows that outperformed industry metrics and other, more traditionally high-converting sales channels.
