In January we were proud to sponsor Live & Uncut, the eCommerce event hosted by our client and partner eComOne, alongside Shopify and Salesfire. United’s involvement went beyond the sponsorship: we created the event identity and produced the collateral for the promotional campaign and the day itself, taking Live & Uncut from a name to a brand people could see, share and remember. Watching work we designed fill a room is one of the best parts of this job.
The day itself more than lived up to the identity. Live & Uncut brought together brands, agencies and platforms for a genuinely thought-provoking look at the role of humans and AI in the future of eCommerce, a conversation that couldn’t be more relevant to the work we do every day. Just as valuable was the time between the talks, catching up with friends, partners and clients. A huge shout-out to the team at eComOne, always brilliant to work with and one of the best in the business. And a special mention for Richard Hill, the man at the helm: an absolute legend and living proof that great events start with great people. Here’s to the next one.
