Over the past year we’ve had the privilege of leading the International Advertising Association’s global website refresh, and it’s been a project like few others. The IAA connects brands, agencies and media across the world, so the work has introduced us to some genuinely incredible people and brilliant organisations along the way. Twelve months in, it’s been as inspiring as it has been enjoyable, and there’s real satisfaction in seeing a global institution’s digital presence brought up to the standard its name deserves.
Then came Cannes. We were proud to support the IAA’s presence at Cannes Lions 2026, a major moment for the association and its new management team. United delivered the full suite of event graphics, backdrops and exhibition stands, carrying the refreshed brand from screen to stage at the advertising industry’s biggest gathering. There’s something quite satisfying about a Lincoln studio’s work standing on the Croisette. Congratulations to everyone at the IAA, and here’s to the next chapter together.
