Some mornings stay with you. As part of the IAA’s global conference, Creativity 4 Better, in Milan, our founder James O’Leary took the stage at Google’s Milan HQ to present United’s work with the International Advertising Association: the thinking, the craft and the brand work produced by James Love, Mike Tierney and the UNTD team. Presenting a global website refresh to a room of the world’s advertising leaders, in a Google office, is not a typical Tuesday for a Lincoln studio, and that’s precisely why we loved it.
The conference itself was inspirational, with brilliant keynotes from Fredrik Haren, Margherita Pagani, Isobel Sita-Lumsden, Christopher Patnoe and more, plus incredible work showcased in the CMO Battle. But the real privilege was the people: meeting and learning from some of the sharpest minds in the industry, and doing it alongside a client who treats us as part of the team. A huge thank you to Dagmara Szulce, Sasan Saeidi, Lesley Papazian Grant and everyone at the IAA for the welcome and the opportunity. Milan, Google, and our work on the big screens: one for the studio history books.
