Visitors walked in off Oxford Street and out wanting to fly. For Tripadvisor’s global promotion of Abu Dhabi at London’s Outernet, we created immersive digital experiences alongside a wider creative team: a three-walled animated tunnel weaving real visitor reviews through coastal scenes and city architecture, with interactive displays placing you inside the landscape. Over 10,000 people came in a week, felt like Tripadvisor had taken them there. Two global brands enriched, and London’s West End lit up.
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Morson Projects
Case Study
Tripadvisor
Brand & Website Development
