Thirty chapters. One voice. Global authority. We aligned the International Advertising Association (IAA)’s global identity and rebuilt their digital world: one hub where every chapter worldwide publishes its own events and news under a single, unmistakable brand. The association now promotes global events, sells tickets and grows membership from one platform. Alignment across the entire world, not a rebrand.
“United took a brand that had drifted apart across the world and made it speak as one. We look like the leader we are.”
