One voice. Every chapter. Global authority. We aligned the IAA’s global identity and rebuilt their digital world: one hub where every chapter worldwide publishes its own events and news under a single, unmistakable brand. The association now promotes global events, sells tickets and grows membership from one platform. Alignment, not a rebrand: exactly as much as was needed, everywhere at once.
“United took a brand that had drifted apart across the world and made it speak as one. We look like the leader we are.”
